Clients for Life

Achieve Lasting Client Retention and Revenue Growth with Tenacity’s proven approach

Strategic Direction for Sustainable Client Relationships

Tenacity® Inc. targets three critical areas—Assess, Create, and Execute—to help firms retain and expand relationships with key clients. Through the Clients for Life® retention process, Tenacity® delivers a trusted approach proven to boost revenue by safeguarding and nurturing the clients that drive your success.

Tenacity’s Three Guiding Principles

  • Assess

    Tenacity’s® process starts with a deep Assessment, uncovering clients' real perceptions of your value. Tenacity® go beyond surface insights, gathering candid feedback from key stakeholders who shape decisions. Their unique approach reveals what clients won’t openly share, giving you the insights needed to enhance retention, maximise satisfaction, and directly impact your profitability.

  • Create

    Tenacity® collaborates closely with leadership to craft a results-driven strategy that provides clarity and structure to client relationships. This approach identifies key warning signs that indicate clients at risk, enabling timely, proactive action. With Tenacity’s® strategy in place, businesses can protect valuable partnerships and maintain their position as a trusted choice in the industry.

  • Execute

    Tenacity® empowers your company to Execute a set of time-tested principles developed over 30+ years, protecting over £23 billion in client revenue. This approach focuses on three key elements for delivering consistent value, ultimately culminating in a customised, strategic Client Interaction Map designed exclusively for your business. With Tenacity’s® guidance, you can confidently implement practices that secure client loyalty and drive sustained growth.

Comprehensive Client Retention Solutions

9 Essential Solutions with Tenacity’s Clients for Life

Internal Capabilities Assessment

A comprehensive review to help your organisation identify core competencies critical to retaining valued clients.

Client Retention Impact Calculator

A tool that calculates the revenue Tenacity® can help protect by enhancing client retention strategies.

Web of Influence®

Builds resilient connections with multiple client contacts to stabilise relationships and mitigate dependency risks.

FreshEyes® Review

Direct feedback from decision-makers to uncover insights clients may not openly share.

Right Clients/Right Terms®

Establishes criteria to ensure clients align with strategic goals, optimising resource allocation and contract terms.

Expectations

Regularly scheduled meetings to clarify, align, and manage mutual expectations across key stages of the client lifecycle.

PostMortem Audit®

A detailed analysis of past client losses to prevent repeat mistakes and strengthen future retention.

Lessons Learned and Warning Signs

Provides leadership insights into past risks and early warning signals to proactively address client concerns.

Technical Delivery

A strategic approach that includes short-term actions and long-term solutions to continuously meet evolving client needs.

Ready to Build Lasting Client Relationships?

Let’s Discuss How Transformative Client Relationships Can Grow Your Business.